The CPSB needed a solution to an identity crisis…

The Central Process Serving Bureau Limited or CPSB, requested our help to provide an identity to present to a board of shareholders in the search for a partner and venture capitalist for the launch of the new company to be based in the North West.

CPSB will provide a much sort after service to the legal profession and needed an identity to represent authority and trust in it’s new market position. Whilst this remains an ongoing project, we were pleased with the progress of the project and feel the new brand meets certain criteria perfectly.

The use of the coat of arms which incorporates the scales of justice and is encapsulated within a shield, provides the weight whilst modern design elements and use of less obvious colours give it a less than traditional feel.